Farina Schurzfeld
Managing Director & Sidekick Commercialisation & Growth
Farina is an entrepreneur with heart and a hands-on mentality – specialised in sustainable growth and building scalable structures. With over 15 years of experience in the international startup scene, she guides companies through critical growth phases – strategically clear, operationally strong, and with a deep understanding of the pitfalls on the path to scale-up.
She founded Selfapy, Germany’s leading digital therapy platform (exit 2025), was part of the founding team of Groupon Germany, and led international expansion at Airtasker – now listed on the ASX. In parallel, she built TSL, Sydney’s largest coworking space.
Her superpower? Growth with foresight – and the courage to pull the right levers at the right time.
Farina’s focus areas include:
- Scalable growth strategies & growth operations
- Organisational design & leadership structures
- Pricing & revenue optimisation
As a mentor (including at Grace and the Founders Institute), conference host of health.tech, and podcast host of “Growthbbusters”, she shares her experience with the next generation of entrepreneurs.
She has been recognised by Forbes Magazine as “30 under 30” and as one of the “25 women making the world more sustainable”.
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