Hands-on Sidekicks.

Because someone has to deliver between ambition and impact.

AndRobin turns ambitious plans into measurable results. We don't work for you — we work with you, as part of the team, with the strategic depth of serial entrepreneurs and a drive to deliver outcomes, not recommendations. On equal footing, with skin in the game.

Panel discussion with andRobin on a tech stage
Numbers, data, facts

Our
missions
in numbers

20+Products

Launched globally

130+Million

Capital raised withour support

8 Exits

Successfully supported

100%

All-in attitude

We work inside the business, take ownership, and stay until we've delivered real impact.

Clients

Serial-founder
power, applied
for

Startups

Sparring from real founder experience

Experienced serial founders as sparring partners on equal footing. We help avoid costly early-stage mistakes, make clear decisions and set up sensible structures from the start.

Scale-ups

Structure & execution forambitious growth

When ambition and complexity rise, we create operational clarity. As ex-founders we work directly in the company, sharpen priorities and build structures that make ambitious growth sustainable.

Mid-market

Ex-founders asexecution squad

We integrate as an entrepreneurial in-house squad, take responsibility for a defined period and bring operational power to organisation, structures and decision processes — for sustainable agility.

Corporates

Execution power forrenewal and new markets

Ex-founder power for new audiences, products and markets. We work operationally inside the organisation, implement initiatives and build structures that anchor renewal in the core business.

Missions accomplished

Capabilities

Superpowers for every team:

Three team members in front of a storefront with andRobin branding
The Squad

Serial entrepreneurs. Strategic minds. Hands-on doers.

Not consultants working from a textbook. Doers who've lived it themselves. Every Sidekick comes from the startup ecosystem — has founded, scaled, or navigated crises — and brings exactly that experience into your team.

AndRobin nailed our commercial due diligence — with the perspective of entrepreneurs who've scaled themselves, not analysts at a desk. Instead of just de-risking our investment decision, they delivered the startup a concrete roadmap and action plan — with a sharpened growth strategy and funding plan that was directly actionable.

Katrijn Schreurs, Manager Innovation

We didn't need market analysis — we needed a squad to operationally execute ClearCo's DACH market entry. AndRobin took full responsibility for the expansion as General Manager — and identified risks before they became expensive.

Sarah Clark, General Manager Europe

AndRobin guided us as a tech-first company through our Series A — not as classic consultants, but as sparring partners on equal footing with deep digital health expertise. From organisational development to health insurer outreach: everything delivered by one experienced team with founder DNA.

Sven Klimpel, CEO & Co-founder

Before AndRobin: open issues everywhere, no clear focus and a runway shrinking daily. AndRobin completely changed our view on growth and rolled up their sleeves exactly where needed — from go-to-market toolkit to rolling out concrete growth initiatives in marketing and sales.

Amanda Maiwald, CEO & Co-founder

Contact
Farina Schurzfeld

Farina Schurzfeld

Managing Director & Sidekick Commercialisation & Growth

  • CMO
  • Digital Health
  • Growth Hacking
  • Brand Building
  • Fundraising Strategy

Farina is an entrepreneur with heart and a hands-on mentality – specialised in sustainable growth and building scalable structures. With over 15 years of experience in the international startup scene, she guides companies through critical growth phases – strategically clear, operationally strong, and with a deep understanding of the pitfalls on the path to scale-up.

She founded Selfapy, Germany’s leading digital therapy platform (exit 2025), was part of the founding team of Groupon Germany, and led international expansion at Airtasker – now listed on the ASX. In parallel, she built TSL, Sydney’s largest coworking space.

Her superpower? Growth with foresight – and the courage to pull the right levers at the right time.

Farina’s focus areas include:

  • Scalable growth strategies & growth operations
  • Organisational design & leadership structures
  • Pricing & revenue optimisation

As a mentor (including at Grace and the Founders Institute), conference host of health.tech, and podcast host of “Growthbbusters”, she shares her experience with the next generation of entrepreneurs.

She has been recognised by Forbes Magazine as “30 under 30” and as one of the “25 women making the world more sustainable”.

Connect
Elena Knispel

Elena Knispel

Managing Director & Sidekick Operations

  • COO
  • Revenue Operations
  • Organisational Design
  • Short-term Rentals
  • Community Building

A creative, entrepreneurial mind and operational professional who loves building structures from scratch.

With 12 years of experience in the international startup scene – including as a founding member of Airbnb Australia & New Zealand – her expertise lies in aligning strategy, operations, and culture to build ambitious growth organisations.

With a hands-on growth-hacking mentality, she is passionate about topics such as:

  • Growth Operations: from Startup to Scale-up
  • Organisational Design
  • Pricing & Revenue Optimisation Strategies
  • Community Building as a Growth Driver

Her superpower? Raising the bar – and motivating teams to joyfully exceed their own expectations.

Connect
Jörn Kamphuis

Jörn Kamphuis

Sidekick Product & Operations

  • COO
  • Organisational Development
  • Launcher
  • Product Manager
  • Specialised Generalist

“Methods are based on mindsets & processes are based on people”

Meet Jörn – a jack-of-all-trades in both entrepreneurial and creative disciplines. He is a (social) entrepreneur, (corporate) innovation expert, and organisational development specialist. As a true polymath, he enjoys exploring the meta-level of things. He has a talent for discovering connections between mindsets and experiences and thus helps others improve their decision-making processes.

Connect
Mathias Rhode

Mathias Rhode

Sidekick Performance Marketing & BI

  • CMO
  • Performance Marketing
  • Business Intelligence
  • Marketing Strategy
  • Data-driven Marketing

Marketing leader meets data strategist.

With over 15 years of experience in online and offline advertising, Mathias has been instrumental in driving the growth of numerous companies – achieving over 300% increases in top-line performance. He has built robust marketing infrastructures, managed budgets exceeding €10 million, and led international teams of up to 30 people.

Mathias employs a bottom-up, performance-driven marketing strategy, translating it into actionable online and offline channel management. His business intelligence expertise enables precise, data-driven decision-making – for effectively identifying and scaling business opportunities.

Connect
Corinna Macy-Lewandowski

Corinna Macy-Lewandowski

Sidekick Ground Control

  • Office Allrounder
  • Finances & Bookkeeping
  • Orga Queen
  • Team Support

Operational powerhouse meets orga queen – bringing structure, efficiency, and infectious energy to every corner of the office.

It’s always smooth sailing with this real-life Captain ⛵ (and salsa-dancing mum of two)!

Connect
Jana Tepe

Jana Tepe

Sidekick Marketing & Org Design

  • Founder & CEO
  • B2B
  • Growth Hacking
  • Positioning
  • Leadership

Jana Tepe is an entrepreneur with nearly 15 years of experience in the startup scene – shaped by strategic vision, creative hands-on mentality, and strong leadership skills. She co-founded and scaled Tandemploy, one of Europe’s leading HR tech startups, and led it to a successful international exit in 2022. Subsequently, she served as Marketing Director EMEA at Phenom, driving the company’s international positioning and market entry in Europe.

Today, she supports founders and leadership teams as a mentor, board member, and investor – with strategic clarity, honest M&A insights, and a feel for the right levers in fast-paced times.

Her focus areas include:

  • B2B Growth & Internationalization
  • Positioning & Market Entry Strategies
  • Leadership & Organisational Development

She has been recognised by the BBC as “30 under 30”, by LinkedIn as an “HR Top Voice”, and as one of the “25 women changing the economy”.

Connect
Steffen Welsch

Steffen Welsch

Sidekick Sales

  • GTM Strategy
  • Revenue Architecture
  • Enterprise Sales
  • RevOps
  • AI-powered Sales Intelligence

Sales thinking meets AI architecture.

Steffen builds sales where none exists yet – and reimagines it where it’s been running for years. As employee number one at Tandemploy, he built a complete sales organisation from the ground up: enterprise clients like Lufthansa, SAP, and Evonik, deals reaching six-figure ARR, and ultimately a successful exit. At Phenom, he then learned the other side – the internationally operating, highly scalable SaaS company with a revenue engine like a scaling machine. Here he expanded his expertise, drove the DACH region forward, and turned six-figure deals into seven-figure ones. As CRO at talentsconnect, he ultimately led an entire revenue team through a strong growth phase.

Today, he combines classic dealmaking with modern technology: he develops GTM architectures where a unified data layer, AI agents, and RevOps truly work together – turning strategy into predictable growth.

His focus areas include:

  • GTM Strategy & Revenue Architecture
  • Enterprise Sales & Scaling
  • AI-powered RevOps & Sales Intelligence

His superpower? Being able to do both: develop strategies – and then roll up his sleeves to personally help elevate sales organisations to the next level.

Connect